Hello! My name is Ashley, and I’m a UX/UI Designer who loves designing products that look and feel good, and most importantly work great.
I use my extensive digital marketing background and a strong sense of empathy to dive deep into problems and find creative solutions to design for better human experiences.
Fitted: Approaching fitness with a new look
Vela: Making maritime weather easy
My process
I utilize design-thinking in my process with an emphasis on users.
I use this stage to get to know you/users, needs and goals to allow me to create designs that best meet user and business goals.
Brief
The research phase is dedicated to understanding the competitors, audience and potential users, how the the product will be used, and what needs have to be met. Methods of research include: competitive analyses, surveys, 1:1 interviews, focus groups, card sorting
Research
This is where I start building designs and bring them to life beginning with userflows and sitemaps and creating wireframes. I ensure to incorporate feedback and reviews regularly at this stage.
Design
Once prototypes have been built out, I like to go through several rounds of testing and iteration to deliver a product that meets user needs and key business goals.
Test & Iterate
UX research
User interviews
User personas
Usability testing
Affinity mapping
A/B Testing
Figma/Adobe XD/Sketch
MY SKILLS AND TOOLS
Wireframing/Prototyping
Copywriting
Responsive Design
SEO
Google Analytics
Microsoft Office
English, Korean